{"id":42997,"date":"2025-10-01T10:01:37","date_gmt":"2025-10-01T16:01:37","guid":{"rendered":"https:\/\/gearinstitute.com\/?p=42997"},"modified":"2025-10-01T14:08:35","modified_gmt":"2025-10-01T20:08:35","slug":"skiings-coolest-collab-continues-with-launch-of-new-atomic-bent-110-gd-ski","status":"publish","type":"post","link":"https:\/\/gearinstitute.com\/skiings-coolest-collab-continues-with-launch-of-new-atomic-bent-110-gd-ski\/","title":{"rendered":"Skiing\u2019s Coolest Collab Continues with Launch of New Atomic Bent 110 GD Ski"},"content":{"rendered":"

Let\u2019s be honest, ski to art collaborations are a mix of the obvious and the impossible, often pairing unlikely partners like sports cars and carvers with a deference to how the on-slope performance transfers from the road to the snow.<\/p>\n

Every high road Autobahn to Austrian groomer company comparative has tried to make it work in some way or form over the past 20 years. But it\u2019s never held snow. Why? Because nothing goes together better than listening to the Grateful Dead and skiing pow.<\/p>\n

Seriously, if you were arcing a fresh line right now, what would you be listening to? I\u2019ve got a soft spot for Peggy-O<\/a>!<\/p>\n

Atomic\u2019s new\u00a0limited edition\u00a0Bent 110 GFD<\/a>, a ski born at the intersection of music, art, and sport is the only the ski to art collab that actually makes it work.<\/p>\n

\"The
The Bent 110 GFD. Image courtesy of Atomic.<\/figcaption><\/figure>\n

Designed in collaboration with Atomic athlete and artist\u00a0Chris Benchetler, and featuring original artwork inspired by the\u00a0Grateful Dead, the Bent 110 GFD launches in coordination with Benchetler\u2019s multi-year film project,\u00a0Mountains of the Moon<\/a>.<\/p>\n

This unique release also coincides with the\u00a060th Anniversary of the Grateful Dead, whose music and culture have long been part of the rhythm of ski life. The Bent 110 GFD features the special\u00a0GD60 logo\u00a0and vibrant, psychedelic graphics created by Benchetler himself, reminiscent of vintage album covers and the Dead\u2019s timeless visual legacy.<\/p>\n

This marks the third creative collaboration between Atomic and the Grateful Dead. The journey began in 2019 with the Bent 120 GFD, released alongside Benchetler\u2019s\u00a0Fire On The Mountain film, followed by the\u00a0Bent 100 GFD in a broader release. Now, the\u00a0Bent 110 GFD\u00a0continues this legacy as it launches in anticipation of Mountains of the Moon.<\/p>\n

The\u00a0limited edition Atomic Bent 110 GFD will be available at select retailers and on\u00a0atomic.com<\/a>\u00a0starting today.<\/p>\n

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