With 92% of car buyers researching online before buying, a strong search engine optimization strategy can help you boost your dealership rankings and capture new car buyer leads. Car dealerships can optimize their websites with human-first content that answers questions and catches the attention of people searching for car-related keywords and phrases. Adding local search terms like your city and region can also improve your visibility to local car shoppers looking for your services.
Boost car dealership rankings from high-quality automotive industry resources and other relevant websites is another powerful way to drive more traffic to your dealership’s website. These links act as votes of confidence, and the more quality links you have, the higher your website will rank in search results.
Many car buyers start their searches by typing “car dealerships near me” or similar queries. Optimizing your local SEO and Google Business Profile by claiming it, verifying it, updating key business information, and responding to customer reviews helps you attract these high-intent searches.
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Developing and implementing an effective reputation management strategy is essential for every automotive dealer. It requires a holistic approach that includes monitoring all of the places where you’re reviewed, and a process for responding to those reviews in a timely and professional manner. We can support you in this effort with expert guidance, tailored strategies, and dedicated support. Reach out and let’s rev up your car dealership’s online presence together! Hendrick Automotive saw a strong finish to 2024, maintaining its dominance of the private dealership group rankings by finishing more than 90 points ahead of the second runner-up.